Al Hilal Kingdom Arena
Smart Ticketing Solution
Designed and proposed an intelligent parking management system for Al Hilal Kingdom Arena to optimize traffic flow and enhance visitor experience during major events.
Project Overview
Al Hilal became one of our more prominent customers, and as time went on, we started to develop a good working relationship in the crowd management space, which then eventually culminated into a proposal they had for us. If there were any innovative ideas we had for their new Kingdom Arena stadium at the time, they would love for us to explore them with them.
Modernize
Transform into a smart, connected venue with cutting-edge technology and innovative solutions.
Secure
Enhance visitor safety and security with advanced monitoring and access control systems.
Engage Fans
Create memorable experiences that connect fans with the team and enhance their stadium journey.
Key Proposals
Explore our innovative solutions designed to elevate Al Hilal to new business heights
A New Website
Our initial proposal is to create a brand-new website for Al Hilal, featuring a modern and streamlined structure to enhance user experience, making it simpler and more enjoyable to navigate.
Enhanced E-Commerce Store
Our second proposition is to enhance the e-commerce store and make it more dynamic with an enhanced user experience.
Virtual Reality Experience
Our third proposal is to introduce a virtual reality system around the Kingdom's Arena—an innovative approach for fans worldwide to immerse themselves in the football experience from any corner of the globe.
The Problem with QR Codes
Traditional QR code ticketing systems present significant security and operational challenges
Vulnerable to Forgery
Easily duplicated and forged, compromising security
Long Wait Times
Slow scanning process creates bottlenecks at entry
Easy to Misuse
Screenshots and photos enable unauthorized sharing
Poor UX
Difficult to scan in low-light or crowded conditions
The Al Hilal App
A centralized platform designed to integrate all fan services:
Easy Booking
One-tap ticket purchase through integration with national ID and Absher.
Secure Transfers
Ticket transfer via phone number or NFC tap, eliminating the black market.
Memberships
Priority booking, reserved parking, and exclusive benefits for members.
Fan Engagement Features
- Live match updates
- Post-game surveys & feedback
- A points-based rewards system (redeemable for discounts, free tickets, or even meet-a-player experiences)
- Fan leaderboards showcasing the most loyal supporters
Phase 2 Enhancements
Taking fan experience to the next level with advanced UHF RFID technology and deeper integration
These are prototype designs inspired by Saudi Arabia's favourite teams.
UHF RFID Bracelets
Offering long-range entry and live tracking. Users simply need to pay a premium and purchase these bracelets once. With the design of the user's favorite football team, the bracelet can be linked to their account, unlocking additional features and benefits.
Express Entrance
Simply walk towards an entrance and enter the stadium without tapping or interacting with anything, increasing crowd management efficiency like never before.
Enhanced Crowd Management
Real-time statistics for decision-making and security. Accurate tracking of everyone in the stadium enables quick identification and enhanced safety.
Deeper Rewards Integration
Faster point accumulation and richer loyalty programs. RFID bracelet users gain additional points for every match, getting rewards much more quickly.
Accurate Real-Time Analytics
Al Hilal gains accurate real-time statistics on all aspects of crowd control, providing precise metrics to enhance decision-making and operational efficiency.
Experience the Full Vision
Dive deeper into the complete presentation as it was delivered to Al Hilal. Explore the detailed strategy, technical specifications, and comprehensive roadmap in its original format.
Download PresentationPPTX Format • Comprehensive Deck • As Presented