The Real Tech Vision
The Future of Real Estate Advisory
Leveraging cutting-edge technology and strategic foresight to build a future-proof roadmap for Makina. Drawing on core strengths and foundational values, charting a path aligned with Vision 2030 and establishing competitive positioning in Saudi Arabia's evolving real estate landscape.
About the Project
Following a strategic real estate consultation, I was tasked by Makina's Managing Partner to develop a technology-driven competitive strategy for the evolving Saudi real estate market, resulting in the creation of the RealTech Vision framework.
Three Phase Consultation Strategy
Strategic framework to position Makina as the leading tech-enabled real estate entity in the market.
Competitive Strategy & Analysis
In-depth competitive analysis examining market position relative to emerging sovereign-backed entities.
Makina: The Next Steps
Comprehensive strategy introducing Atlas and Basira platforms for long-term market dominance.
The Real Tech Vision
Vision roadmap for complete rebranding and repositioning, maximizing strengths through innovation.
Flow Competitor Analysis
A comprehensive competitive analysis examining the emerging landscape of sovereign-backed entities in Saudi Arabia's real estate market. This strategic report identifies key competitors, analyzes their market positioning, and uncovers opportunities for Makina to maintain and strengthen its competitive advantage.
Key Insights Include:
Market landscape analysis of new sovereign-backed real estate entities
Competitive positioning assessment and strategic threat evaluation
Identification of market gaps and untapped opportunities
Strategic recommendations for maintaining competitive advantage
Technology-driven differentiation strategies aligned with Vision 2030
Makina: The Next Steps
When the time came, I presented to Alaa Turki and a select group of potential investors, outlining a clear plan to innovate the real estate market and demonstrate how technology could be seamlessly integrated into the existing ecosystem. The presentation was aimed at positioning them to compete effectively with the new sovereign-backed entities entering the market.
Key Highlights Include:
Three-act strategic framework analyzing market landscape
Introduction of Atlas and Basira platforms for real estate dominance
Technology integration roadmap aligned with Vision 2030
Competitive positioning against sovereign-backed entities
Investment thesis for long-term scalability and growth
Three Act Strategic Framework
A narrative-driven analysis of the real estate market transformation
A Market on the Edge
Real estate market at tipping point: fragmentation and weak transparency meet rising expectations and regulatory reform, creating urgent demand for modern systems.
The Home Advantage
Local strength through deep market knowledge and regulatory fluency, with the missing piece identified: a unified technology layer for long term scalability.
The Winning Hand
Combining local execution with scalable technology creating what I call a two platform one goal solution. Introducing the stakeholders to Atlas and Basira, the local advantage
The Winning Hand
Two platforms, one goal: a unified solution that positions Makina to decisively outcompete sovereign-backed entrants through integrated real estate intelligence and tenant operations.
Atlas
Real-Estate Intelligence And Decision Platform
Atlas is a real-estate intelligence and decision platform. Its purpose is to help investors, developers, and landowners understand land and assets before committing capital. It brings data, analysis, forecasting, and simulation into one place so decisions are made with clarity, probabilities, and long-term vision instead of intuition or fragmented information.
The Real Tech Vision
Following significant interest from outside investors, this phase focused on creating a new entity: The Real Tech Vision. This real-estate technology solutions company was designed to power the two platforms I conceptualized - Basira and Atlas - positioning the organization to deliver cutting-edge proptech solutions while maintaining strategic independence and scalability in the Saudi Arabian market.
Entity Structure:
Focused on real-estate technology solutions and innovation
Powers both Atlas and Basira platforms under one umbrella
Strategic positioning for external investment and scalability
Aligned with Vision 2030 proptech transformation goals
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