Architect of
Project EON
EON was the proposed Derwaza–Autonera joint venture, architected by me, to make UHF RFID affordable and seamlessly integrated across retail, supply chain, and crowd management. The vision was to position Saudi Arabia as a global hub for physical-world telemetry and unlock a new industry powered by the intelligence that flows from it.
Strategic Core Objectives
Three transformative pillars designed to revolutionize industries and establish Saudi Arabia as the global leader in physical-world intelligence.
Rain RFID Supply Chain Standardization
Make UHF RFID affordable and widely adopted to enable continuous tracking across industries, making it the standard technology used for visibility, reliability, operational intelligence, and compliance.
Retail & Merchandising Transparency
Provide full transparency for merchandising companies and retailers by enabling real-time oversight of in-store execution and stock levels, ensuring accuracy, efficiency, and reduced operational overhead.
Event & Crowd Management Transformation
Transform event and crowd management by leveraging RFID and smart systems to simplify operations through Zonizer, optimize flows, and support Saudi Arabia's rise as a global entertainment hub.
Strategic Roadmap
Four phases to transform RFID technology adoption and establish market leadership
PENETRATION
Establish quick wins and early adoption by embedding Rain RFID into our SaaS platforms
Murattab
Retail & FMCG Platform
Begin box-level RFID tagging pilots with suppliers
Deploy fixed readers at warehouse and supermarket gates
Launch Murattab with RFID-backed task assignments (restocking, display audits)
Prove ROI: reduced stockouts, faster inspections, clean accountability
Zonizer
Events & Crowd Management
Launch a basic event operations system (staffing, logistics, security)
Pilot RFID-enabled equipment check-in/check-out and zone assignments
Provide quick wins: streamlined planning, reduced manpower friction, incident reporting
Government &
Regulatory Alignment
EON improves Saudi Arabia's food inspections by enabling quicker spot checks, more accurate recalls, and clearer product tracking. The system provides reliable transparency, stronger oversight, and consistent audit trails that meet regulatory requirements for perishable goods while reducing consumer health risks in retail.
Accelerated Inspections: Real-time data access reduces inspection time by 75%
Precision Recalls: Instant identification and isolation of affected products
Complete Provenance: End-to-end supply chain visibility and accountability
Anti-Counterfeit Shield: Tamper-proof authentication at every touchpoint
A New Sector
Big Data Analytics
EON creates a new data-powered industry as Murattab and Zonizer integrate Rain RFID across supply chains, retail, and events. The continuous intelligence streams become a valuable asset class, delivering insights that help companies improve performance across Saudi Arabia and globally.
$0K
Projected market value by 2035
0K
New jobs would created across sectors
